Amobee, the mobile advertising company, and DMG (DSNR Media Group), a global ad network and provider of digital advertising solutions for online, mobile, and social, have entered into a business partnership. The deal is to provide ad serving and mediation services to DMG’s 500+ mobile publishers and ad networks worldwide, using Amobee PULSE.
“DMG’s fast-growing mobile ad network required a state-of-the-art, robust mobile ad platform to monetize its massive supply of mobile inventory on a global scale,” said Shalom Berkovitz, CEO of DSNR Media Group. So the company selected Amobee PULSE – a platform that provides mobile advertising solutions for operators, publishers and ad networks on a global scale. “Amobee PULSE was a natural choice to complete our mobile ad network optimization layer, enabling advertisers to enhance their targeting selections to reach the right consumer, in the right place, at the right time,” Berkovitz added.
Amobee PULSE enables DMG to derive the highest ROI by offering data-rich mobile ad inventory to advertisers, with highly customized integration options and in-depth reporting. “Large, global ad networks like DMG require state-of-the-art ad serving capabilities that provide full control and optimization of mobile advertising campaigns. With Amobee PULSE, DMG will be able to leverage the platform’s unique ability to integrate mobile operator and publisher data to enable more effective targeting. The entire mobile advertising ecosystem will benefit from this partnership,” said Mark Strecker, COO of Amobee.
